Gap CEO defends struggling Athleta brand despite slower turnaround
Gap CEO Richard Dickson said Athleta’s turnaround is taking longer than expected, calling 2026 a “rebuild year."
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Gap CEO Richard Dickson said Athleta’s turnaround is taking longer than expected, calling 2026 a “rebuild year."
Internal flubs, not customer malaise, were the cause and have been addressed, Gap Inc. CEO Richard Dickson said Thursday. But is competition from off price a gr...